Posted 1 day ago

This bald eagle greeted me as I arrived this morning at Lawrence General Hospital. Amazing

Posted 2 days ago

Boston’s North End.

Posted 3 days ago

Prince Edward Island Mussels.

Posted 3 days ago

Love this sign

Posted 3 days ago
Posted 3 days ago

An interesting piece of healthcare history: The Boston Dispensary

Posted 4 days ago

Dinner - Organic Asian Cuisine

Posted 4 days ago

View from my morning commute.

Posted 1 week ago

Video Content to Humanize Your Healthcare Brand

Video Content to Humanize Your Healthcare Brand

We work in what should be a very human business – healthcare. Often it doesn’t live up to that. But in general, we should strive to make every point of contact with our organizations as human and personal as possible. That includes contact with our websites and other digital platforms. Nothing is better at doing that than well-produced video.

Last weekend I attended Southwestern Vermont Medical…

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Posted 1 week ago

Don’t Always Believe the Experts

Don’t Always Believe the Experts

One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic(below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly,…

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